As a teaser for Snickers’ Super Bowl Campaign, Colossal mysteriously transformed a hand painted portrait of Marcia Brady into Danny Trejo over the course of two weeks. The evolving wall began turning heads long before the corresponding commercial rolled out as intrigued New Yorkers began posting tagged #WhatsUpWithMarcia photos.
The teaser was so epic that Snickers snagged an Obie Award for best OOH campaign. Mars’ Senior Brand Director discussed the success of the collaboration in her panel at the Ad Club’s annual Media Innovation Day.
OF HOME REACH
The entire production process was filmed and turned it into a one minute timelapse. The video received over 1.5 million views on the SnickersBrand YouTube channel.