Colossal painted full-scale apartments for StreetEasy

Agency Outdoor Media Alliance Goodby Silverstein & Partners

Market New York

Walls 1

Transforming the creative from an 8- by-11-inch piece of paper to the side of a six-floor building, StreetEasy turned a six story SoHo building façade into a clever cross sectional look at classic New York apartment search struggles.

Color-matching print out for StreetEasy
StreetEasy mural in progress
Mural painting in progress
Out of Home ads for New Yorkers looking for a home.