Santa Clarita Diet

Agency Rapport

Client Netflix

Market New York Los Angeles

Duration 6 weeks

Walls 2

Colossal’s ninth campaign for Netflix was a three-phased tease and reveal for the premiere of Santa Clarita Diet. In January, we painted what looked like run-of-the-mill weight loss ads. Every time our crew hit the walls, Drew Barrymore’s new diet took a darker turn, eventually exposing her secret: 100% human flesh.

Three phases of the tease-and-reveal campaign for Netflix
Drew Barrymore in Santa Clarita Diet
Netflix mural in progress
Netflix mural in Manhattan
Netflix billboard SoHo