Freeform

Behold the power of punctuation. Thanks to a five-inch tall comma, Samantha Rothenberg’s empowering creative became a social media sensation. (The fluorescent pink background didn’t hurt, either.) Freeform was so floored by the sudden flood of Instagram photos that they extended the campaign for two weeks. By the end of its run, the ad earned 8.5 million additional digital impressions.

Boss ladies. _ _ _ Check out our murals in New York City and Los Angeles and tag @TheBoldTypeTV in your photos. Brooklyn: located on Wythe Ave between N. 10th and 11th. Venice: located on Windward Ave near the Venice sign.

A post shared by Freeform (@freeform) on Jun 24, 2017 at 2:44pm PDT

A post shared by (@jana_cloe) on Aug 28, 2017 at 7:41am PDT

A post shared by Erin (@hillea) on Aug 22, 2017 at 11:29am PDT

A post shared by Chelsey Lamwatt (@chelseylamwatt) on Aug 13, 2017 at 4:32pm PDT

A post shared by audrey (@miss_audrina_) on Aug 10, 2017 at 5:08am PDT

A post shared by ashley monique george (@ash__monique) on Aug 13, 2017 at 12:30pm PDT

A post shared by Irene (@goldielockscp) on Aug 5, 2017 at 9:34pm PDT

A post shared by Devon Alyse (@whatitdo_dk) on Jul 30, 2017 at 7:49am PDT

A post shared by Michelle Wells (@mich_alexandra) on Aug 6, 2017 at 8:23am PDT

A post shared by Danielle Lippman (@danielleerin97) on Jul 22, 2017 at 2:13pm PDT

A post shared by jasminkizil (@jasminkizil) on Jul 22, 2017 at 11:12am PDT

A post shared by Nina Lowe (@thefloralfish) on Sep 17, 2017 at 11:52pm PDT

A post shared by Jenn Akerman (@jennakerman) on Aug 17, 2017 at 4:46pm PDT

A post shared by sharyn nwabugwu (@sharynnw) on Aug 17, 2017 at 9:19am PDT

A post shared by Ann Govan (@anngovan) on Aug 7, 2017 at 8:27am PDT

A post shared by ramblin woman (@womanramblin519) on Aug 14, 2017 at 1:55am PDT

A post shared by Snow (@ssummerssnow) on Aug 6, 2017 at 2:27pm PDT

A post shared by An (@anandajags__) on Aug 9, 2017 at 11:52am PDT

A post shared by Yuki Kotani (@yukikotani) on Jul 20, 2017 at 6:52am PDT

A post shared by @asymmegtrical on Jul 29, 2017 at 8:11pm PDT

A post shared by Liz Swezey (@lizziefreshhh) on Jul 22, 2017 at 12:55pm PDT

A post shared by Cecilia Chitara Gandarilla (@chitarah) on Jul 22, 2017 at 11:13am PDT

A post shared by Bianca Bartolo (@biancabee92) on Jul 22, 2017 at 11:43am PDT

Be a boss, bitch. ✌ #TheBoldType — Check out some of our fan photos in front of our mural in Williamsburg. See it yourself on Wythe Ave. between N. 10th and 11th.)

A post shared by The Bold Type (@theboldtypetv) on Jun 29, 2017 at 3:31pm PDT

A post shared by Rachel @_rachyergeau (@rachsphotos_) on Aug 25, 2017 at 2:06pm PDT

A post shared by thekatiestevens (@thekatiestevens) on Jun 24, 2017 at 3:33pm PDT

A post shared by Nomfusi Lengs (@nomfusilengs) on Sep 7, 2017 at 12:32pm PDT

A post shared by Megan Jo (@megan_j0) on Sep 5, 2017 at 3:51pm PDT

A post shared by A Goods and Events Company (@revelryco_jc) on Aug 12, 2017 at 9:21am PDT

A post shared by Kimberly Feng (@kimfengh) on Aug 6, 2017 at 9:43am PDT

A post shared by PIPER (@piperatlarge) on Jul 30, 2017 at 11:04am PDT

A post shared by Lisa (@lilee28) on Jul 29, 2017 at 9:47pm PDT

A post shared by ديالا حداد✨ Dee-Yah-Lah (@deyalalaa) on Aug 5, 2017 at 7:54am PDT

A post shared by Jordan Hsu (@jordhsu) on Jul 22, 2017 at 11:47am PDT