Freeform

B154_FreeFormComplete_HR (12 of 17)_web

Agency Horizon

Client Freeform

Market New York

Duration 6 Weeks

Walls 1

Behold the power of punctuation. Thanks to a five-inch tall comma, Samantha Rothenberg’s empowering creative became a social media sensation. (The fluorescent pink background didn’t hurt, either.) Freeform was so floored by the sudden flood of Instagram photos that they extended the campaign for two weeks. By the end of its run, the ad earned 8.5 million additional digital impressions.

400, 200
TOTAL CAMPAIGN
OUT OF HOME REACH
8, 200 ,000
TOTAL CAMPAIGN
SOCIAL REACH

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