Hand painted murals are selfie magnets. Vacation selfies make people swipe right. Selfies taken in front of hand painted murals of vacation destinations, then, are surefire gold.
Tinder trolled through a mountain of data to get ammo for the Delta Dating Wall, which Colossal painted on a busy corner in Williamsburg. The execution was a huge success; not only did it launch a digital campaign across social media and dating apps, but it also helped a few lucky Brooklynites pull dates. Sounds like a win-win to us.