Coach

Markets New York Los Angeles Chicago

Duration 4 Weeks

Walls 12

Stuart Vevers transformed Coach in 2015. The new Creative Director added a healthy dose of leopard print and a splash of mint green fur, tapping into nostalgia while tailoring the brand to the Instagram age. Colossal’s sign painters, no strangers to putting a modern twist on tradition, helped kickstart this fresh new spirit by dominating sidewalks across the country, turning them into a hand painted runway.

Coach mural painted by Colossal
Coach backpack on the streets of Brooklyn
Hand painted billboard in progress
Coach mural in Chicago
Mixing paint in the Colossal shop
Cheesing with Coach
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