Charles Schwab

Agency Universal McCann

Client Charles Schwab

Walls 1

Market New York

Duration 4 Weeks

Charles Schwab wants you to spend less money on avocado toast. Instead, they say, you should “Own Your Tomorrow” by investing. Sophie Roach got the message across with a hand-drawn illustration and Colossal recreated her work on a Bushwick street loaded with art.

 

Colossal produced two videos for Charles Schwab. The first was a new idea from our team — a :30 second teaser, released before we finished the mural, directing people to the corner where we were pulling brushes. A full-length video revealed Roach’s artwork a week later. Both videos were used in organic and sponsored Instagram posts, along with additional photos captured by Colossal. The content added over 300,000 impressions to the campaign’s reach.

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Mixing paint for the Charles Schwab mural in Brooklyn
Custom paint colors for Sophie Roach x Charles Schwab
Charles Schwab mural turns color blindness test
Own Your Tomorrow mural in Brooklyn - progress
Own Your Tomorrow mural in Brooklyn - progress
Sophie Roach for Charles Schwab x Colossal Media - Own Your Tomorrow