Charles Schwab wants you to spend less money on avocado toast. Instead, they say, you should “Own Your Tomorrow” by investing. Sophie Roach got the message across with a hand-drawn illustration and Colossal recreated her work on a Bushwick street loaded with art.
Colossal produced two videos for Charles Schwab. The first was a new idea from our team — a :30 second teaser, released before we finished the mural, directing people to the corner where we were pulling brushes. A full-length video revealed Roach’s artwork a week later. Both videos were used in organic and sponsored Instagram posts, along with additional photos captured by Colossal. The content added over 300,000 impressions to the campaign’s reach.