#1-844-COLOSSAL

Missed Connection OOH campaign

Agency Doubleday & Cartwright

Market New York

Walls 4

To celebrate our 10th anniversary, we teamed up with our friends at Doubleday & Cartwright to develop an original summer series. The murals featured Brooklyn pop culture nods and contained unique phone numbers and hashtags that passersby could interact with. 500 people called 1-844-COL-OSAL, and the social reach of the OOH campaign hit upwards of 2.6 million. The creative’s organic digital buzz was picked up by national advertising industry sites AdWeek and Mediabistro, and featured on local tastemaker blogs such as Gothamist and Bushwick Daily.

A colossal campaign
Funny missed connection billboard
Colossal Media Hand Painted Advertising Mural in New York City
Missed Connection OOH Campaign in Bushwick, NYC
Colossal Media Hand Painted Advertising Mural in New York City