Sailor Jerry came to Colossal, looking for an authentic way to engage with their unique target demographic. Colossal offered the perfect mix of mainstream, high-impact media and organic, original style to hit home with the alternative mindset of Sailor Jerry’s rebellious rum drinker. The Colossal team grabbed their gear and hit New York, Denver, San Francisco, LA, and Austin, seamlessly integrating Sailor Jerry’s original tattoo artwork into each city’s natural landscape. The murals sparked viral conversation in all of the markets covered. Sailor Jerry fans came out to speak about the artwork, the brand, and most importantly, provoked a consumer-generated dialogue surrounding the campaign.