Hugo Boss

The winning artwork

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Hugo Boss

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Overview

Recently, Hugo Boss teamed up with Colossal to tailor a campaign around their “Hugo Create” contest, a global design competition from Hugo Boss that challenges participants to create artwork based on the current week’s design theme. The twelve winners had their designs painted by Colossal on twelve different locations throughout New York City.

This campaign turned our inventory into an outdoor gallery for Hugo Boss, allowing the public to discover the paintings scattered throughout Manhattan.

Check out hugocreate.com for more information about the contest and the winners.

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