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Overview

We headed overseas for Curb Media to paint three consecutive murals towering over the entrance to Europe’s largest mall, Westfield London. The strategy was to “reveal” the characters of HALO Reach over a 10 day period leading up to the games release date, creating buzz on-site & online right before the doors opened. Universal McCann London sent a team out to film the live event, producing a viral piece that created additional traction on Facebook and You Tube for the brand’s big release.

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