Sailor Jerry

Scenario: Sailor Jerry was looking for an authentic way to engage with their unique target demographic.

Solution: Colossal offered the perfect mix of mainstream, high-impact media and organic, original style to hit home with the alternative mindset of the brand’s rebellious rum drinker.  The Colossal team grabbed their gear to hit New York, Denver, San Francisco, LA, and Austin, seamlessly integrating Sailor Jerry’s original tattoo artwork into each city’s natural landscape.

Result: The strategy worked.  The murals sparked viral conversation in all of the markets covered. Sailor Jerry fans came out to speak about the artwork, the brand, and most importantly, provoked a consumer-generated dialogue surrounding the campaign. The client couldn’t have been happier with the success in reaching their target – a mainstream media push.  Sailor Jerry decided to extend the campaign group that would have typically resisted a for a second consecutive year, and is even considering a northern mission, confident that Colossal can stir the same level of buzz in Canada that we did here in the U.S.