#STREETART
BYPERRIER

Client Perrier

Agency Kinetic NYC

Partner Mirrorball

Market MIAMI NEW YORK LOS ANGELES CHICAGO

Walls 9

To honor its legendary decidedly different style, Perrier launched a #streetartbyperrier series in which its iconic packaging was reimagined by internationally acclaimed street artists Kobra, JonOne, and Sasu.

We partnered with the brand to handpaint walls in New York, Los Angeles, and Chicago to celebrate the launch of the colorful limited edition product line.

The unique murals garnered attention not just from passersby on the streets, but from creative minds all over the world thanks to our behind-the-scenes Instagram posts and editorial features from Fast Company and Juxtapoz.

ONE BRAND. THREE ARTISTS.

perrier_kobraimage

KOBRA

perrier_sasuimage

SASU

perrier_sasubottle
perrier_jononeimage

JONONE

perrier_kobraimage

KOBRA

perrier_kobracan
perrier_sasuimage

SASU

perrier_sasubottle
perrier_jononeimage

JONONE

perrier_jononebottle
perrier_kobraimage
perrier_kobraheadshot

KOBRA

perrier_kobracan
perrier_sasuimage
perrier_sasuheadshot

SASU

perrier_sasubottle
perrier_jononeimage
perrier_jononeheadshot

JONONE

perrier_jononebottle

The party

Perrier took over the Colossal workshop on Wythe Avenue to throw an exclusive event celebrating the launch of the limited edition product line. Our partners at Mirrorball helped transform the 7,000-square foot warehouse space into a branded technicolor wonderland.

The Party

Perrier took over the Colossal workshop on Wythe Avenue to throw an exclusive event celebrating the launch of the limited edition product line. Our partners at Mirrorball helped transform the 7,000-square foot warehouse space into a branded technicolor wonderland.

The Party

Perrier took over the Colossal workshop on Wythe Avenue to throw an exclusive event celebrating the launch of the limited edition product line. Our partners at Mirrorball helped transform the 7,000-square foot warehouse space into a branded technicolor wonderland.

Colossal painters added the finishing touch with a custom Perrier mural. The party featured surprise appearances by all three of the campaign’s artists.

Colossal painters added the finishing touch with a custom Perrier mural. The party featured surprise appearances by all three of the campaign’s artists.

Colossal painters added the finishing touch with a custom Perrier mural. The party featured surprise appearances by all three of the campaign’s artists.

The Afterparty

After the party, Eduardo Kobra surprised Williamsburg by painting a vibrant mural right outside Colossal headquarters with a bold #fightforstreetart hashtag. The mural has become one of the most photographed walls in the neighborhood, earning thousands of tags on social media and spotlighting Brooklyn as a major player in the international street art scene.

2, 200 ,000
#STREETARTBYPERRIER
VIEWS
3, 400 ,000
TOTAL CAMPAIGN
SOCIAL REACH
3, 700 ,000
TOTAL CAMPAIGN OUT
OF HOME REACH