Jameson
Caskmates

Client JAMESON

Agency 360I PHEAR CREATIVE

Market SAN FRANCISCO CHICAGO LOS ANGELES NEW YORK

Walls 10

Born between friends at a local Irish bar, Jameson Caskmates is a true collaboration between Jameson’s head distiller and Cork’s Franciscan Well Micro-Brewery. The whiskey giant and its partners at Phear Creative and 360i turned to Colossal Media for a theatrical way to herald the release of their new product: a limited edition whiskey finished in stout-seasoned whiskey casks.

A series of photos, GIFs, and hyperlapse videos were produced and formatted for Facebook, Instagram, Twitter and Vine, providing Jameson with engaging social content to share with their fans.

LIFESIZE
STORYBOARDS

Colossal artists painted frame-by-frame shots of Jameson Caskmates being served, poured, and passed around in neighborhood bars—imagery inspired by the bar that gave birth to the whiskey’s creation.

LIFESIZE
STORYBOARDS

Colossal artists painted frame-by-frame shots of Jameson Caskmates being served, poured, and passed around in neighborhood bars—imagery inspired by the bar that gave birth to the whiskey’s creation.

LIFESIZE
STORYBOARDS

Colossal artists painted frame-by-frame shots of Jameson Caskmates being served, poured, and passed around in neighborhood bars—imagery inspired by the bar that gave birth to the whiskey’s creation.

Each painted scene unfolded over the course of 6 weeks, turning heads on the street each time our painters returned to the scene to brush the next frame. Each of the four major markets contained one “animated” mural, with contributory traditional murals sprinkled around their respective cities.

Each painted scene unfolded over the course of 6 weeks, turning heads on the street each time our painters returned to the scene to brush the next frame. Each of the four major markets contained one “animated” mural, with contributory traditional murals sprinkled around their respective cities.

Each painted scene unfolded over the course of 6 weeks, turning heads on the street each time our painters returned to the scene to brush the next frame. Each of the four major markets contained one “animated” mural, with contributory traditional murals sprinkled around their respective cities.

SOCIAL DRINKING

The entire process was documented by Colossal’s team of photographers and videographers. A series of photos, GIFs, and hyperlapse videos were produced and formatted for Facebook, Instagram, Twitter and Vine, providing Jameson with engaging social content to share with their fans.

2, 300
Facebook likes
4, 200 ,000
Campaign Social reach
5,015, 800
Campaign OOH reach

BEHIND THE SCENES

Colossal also created a mini-documentary around the campaign featuring Jason Coatney, one of the lead artists on the project. The entire collection of content was delivered as ready-to-post web videos in anticipation of a holiday flight of promoted social posts around St. Patrick’s Day.