#madethis with
Adobe Creative Cloud

Client ADOBE

Agency MRY

Market NEW YORK

Walls 10

Adobe enlisted our help to empower the next generation of creative talent with unprecedented opportunities for professional exposure and peer recognition. Through collaborative brainstorming sessions with MRY, what was a one-wall proposal quickly evolved into a much bigger idea — a curation of “The World’s Biggest Student Art Show.”

We took over ten of the largest walls in Brooklyn, and turned them into a larger-than-life walking gallery.

Ten contestants were chosen to have their artwork recreated as enormous murals in Bushwick—a neighborhood known for its creative pulse. Beacon technology embedded into the walls directed passersby to more information about the show.

1, 500
CONTEST
SUBMISSIONS
0
COUNTRIES
WORLDWIDE
0
WINNERS
CHOSEN

LADIES FIRST

The winning submissions were created exclusively by female students, with the campaign activation leading right into the 3% Conference—an event dedicated to raising the percentage of women occupying Creative Director roles.

LADIES FIRST

The winning submissions were created exclusively by female students, with the campaign activation leading right into the 3% Conference—an event dedicated to raising the percentage of women occupying Creative Director roles.

LADIES FIRST

The winning submissions were created exclusively by female students, with the campaign activation leading right into the 3% Conference—an event dedicated to raising the percentage of women occupying Creative Director roles.

As a founding partner of the symposium, Adobe has a long history of championing women in the arts. The students were flown in to see their creations in person, and were invited to the conference where their work was recognized on stage.

As a founding partner of the symposium, Adobe has a long history of championing women in the arts. The students were flown in to see their creations in person, and were invited to the conference where their work was recognized on stage.

As a founding partner of the symposium, Adobe has a long history of championing women in the arts. The students were flown in to see their creations in person, and were invited to the conference where their work was recognized on stage.

VIRAL STORYTELLING

The campaign was an organic source of material for new streams of branded content. A series of videos was created featuring the girls, and quickly gained traction thanks to organic social sharing from the contest winners. These new brand ambassadors helped Adobe achieve over one million online views.

3, 000 ,000
Total Out of Home
Impressions
1 ,000,000
TOTAL IMPRESSIONS
ONLINE
1, 9 00,000
SOCIAL VIDEO
VIEWS

THE WINNERS